Monday, October 21, 2019

Story broad

For our project we are doing a Nike commercial. Our Nike commercial is sports theme and will have volleyball, basketball, baseball, soccer, and football in it. It will start with a close up angle on a volleyball with a girl hitting it against the wall. The song “Win” by Jay Rock will start playing in the background. As she is digging the ball, the camera will slowly zoom out. When she spikes the ball, it will be caught by girl basketball player and the ball will transfer into a basketball. She will then show off her sick handles. The music at this point is louder. This will be a medium shot. When she is done dribbling, she will place the basketball aggressively on the ground. At this point the ball will turn into a soccer ball. In this stage the camera is at a high level. The soccer player foot be placed on the ball and he will perform some tricks with the ball before kicking into a goal. Except it won’t actually go into the goal. While it’s in the air, it will change into a football. A football player will then catch the football from the air then run to score a touchdown. You will hear a crowd cheering in the background. This will be a pan shot. When he scores, he will do his victory dance and toss the ball back. The ball that gets tossed will turn into the baseball. This last scene will be a medium-close up. The baseball player will then hit the baseball ball. As soon as the bat connects with the ball, the screen will go black but you will still hear the pop sound when the ball hit the bat. All of these transitions are action shots. Then black screen will then bring in the Nike sign & the quote “find your will”. The music will be especially loud on this screen. This will show the emphasis on the message of the commercial. Nike supports and is available for all sports. All filming will be outside therefore the lighting will be bright. I believe the variety of genders and pumping music will be the factors to make this commercial great.

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