So today we are working on our commercials and decided to go with Nike. Depending on the theme behind the Nike commercial, the setting is different. In most Nike commercials, they were advertising a sport in Nike apparel. This shows that the brand support supports both sports and physical appearance. In most recent years, Nike has expanded not only apparel but their ethics. This influenced us to make our commercial based off the "Nike is for everyone" motto.

For our commercial we will follow this theme and advertise a sports centered idea. In most Nike commercials there's always an inspirational theme and sound in the back. They use a current hype song used typically when people need to get pumped or is working out. This makes their video fun and interesting.

Their props are sports related and the lighting is usually standard unless their filming at night or in a building. This suggest that hard works pays off, and that Nike will help get you there. They gear their brand to people of all ages, ethnicity, gender, and social economic status. In recent years they did commercials on equality of all in any sports. This is why they co-found many other companies like Air Jordan, Converse, and Hurley.